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Old 15-07-2008, 00:10   #11735
madslug
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Join Date: Jun 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by tarka View Post
Even if they say they have people signed up to OIX, without delivering adverts there is zero revenue.
I have always read the OIX as being a tracking script, whether you are with a phormed ISP or not. Just the ISP customers will be tracked a whole lot more.

As tracking scripts have access to the browser DOM they can pick up little bits of info like which site you were on before you visited the current page - url content can give away some info about your interests too, i.e. one advert can track you for the current page content plus keywords in url of previous page viewed.

With so many dynamic scripts now putting the title into the url, that can give a fair bit of information.
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