Quote:
Originally Posted by tarka
You beat me to it 
Even if they say they have people signed up to OIX, without delivering adverts there is zero revenue. |
one thing i am not sure of is if someone like the FT is signed up for phorm / OIX, they have a default advert as a placeholder waiting to be replaced by a relevant advert (if / when BT WebWise comes live), do phorm get any income from this advert or do they only get income when this default advert is replaced with a more relevant one
if so what is the mechanism for choosing this default advert, is it set by the site owner directly or is it just a random one from any advertiser who has placed an advert via OIX
i would also assume this advert is at a flat rate and not the premium as no auction has taken place for the targeted space and audience so minimal income at this point for both site owner and phorm and no income for the ISP
peter