Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
this all still comes down to we do not know what the result of the research or legal advice bt / phorm have sought and recieved or even the questions they asked to get the advice, if it was as general as the information they gave the ICO then i think they should go back and seek advice again giving a bit more detail and then stand back in horror the the lawyers say, "well if you had given us this level of info at the start..........."
also the same with the survey if you have a specific product to market by al means ask general questions but at the end , fill in a few blanks and ask if you had that information at the start would it have change any of your answers sort of thing to get a true picture of customer feeling
its one thing to ask general questions about adverts and another when the interviewee understands the methods used to provide the targeted adverts mentioned in the questions
peter
|