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Old 09-07-2008, 13:19   #11441
isf
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Join Date: Apr 2006
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by OldBear View Post
Give it a listen, you'll laugh, cry and get mad all at the same time.

I'd love to hear that interview done again today, considering all the new information that has been uncovered since back in March; it would make very interesting listening.
Surely, even with a few months to get the story straight it'd be the same nonsensical rubbish if it were done again today? An executive summary for those who haven't heard it or lack the time etc...

He (Kent) says they don't store any data before going on to describe how they store product categories and timestamps linked to the cookie UID. "When it's off it's off, there's no data collection", this after repeatedly insisting they don't collect any data

He says that the ISP administer the Phorm gear and a network level opt-out would defeat the anonymity of their system because then Phorm would know who you are

He talks about tracking cookies already on our computers, I can and do block these (actually all 3rd party cookies). Users couldn't block a cookie based opt-out Phorm since they'd still intercept all web traffic (something that doubleclick cannot do).

He talks about spoofing cookies and mentions being proud of "proprietary dimensions to the system"; "the cookie never leaves the system in any way"!

121 media rebranded because consumers couldn't differentiate between spyware and "legitimate adware"? What difference?

Love the repeated appeal to authority, the executives previously worked for all these supposedly reputable companies that Kent name-drops, the inference being that you should therefore trust Phorm!

"It's an opportunity for consumers", "make yourself completely anonymous"

He also talks about the phishing stuff, which as we all know is complete junk too.

Did I miss anything?
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