Quote:
Originally Posted by Wildie
one thing about shares the whole world market is in a down ward spin, and the people have no spare cash to buy stuff any more so any adverts would be total waste.
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The adverts will still be there, together with 3 for the price of 2 offers as everyone tries to maintain their trading volumes and use loss leaders to hide price increases.
With a hint of an upturn in the economy, advertising real estate will be at a premium as everyone tries to get their turnover above the break even point.
The way I see it, the only winners in this debate are the holders of the advertising real estate. As the majority of those are adult content related (TV and Internet - when was the last time you saw multiple branded ads before kiddie TV shows) it may just help to bring advertising back to the most popular visual media hosted within the average household.
Cable companies have been targeting ads to their audiences for years, based on the shows viewed by the household. At least they are not using 3rd party data to form a profile so this form of targeting may continue under the radar.
With loss of privacy over the internet, internet sales will only go one way with branded websites turning themselves into flashy brochures to avoid having any content which can be stolen by the profiles.