Peter N

I think (no really, I do it sometimes) that most casual net users will not even be looking up Webwise for any reason - BBC, BT, Phorm or any of the several thousand other companies and organisations using "webwise" or "web wise" in their product name or description.

Those looking up "Webwise" in relation to this issue will also look for Phorm as that is by far a higher profile word but even then it will hardly be a casual search.

It would be nice though to see this issue appear on the forst page of a Google search for spyware, security or other common search terms.

It is important to use all of the important phrases in these discussions and those familiar with the BT forums may remember that I asked members to include more references to Webwise to ensure that forum visitors are aware of the connection if and when the invitations to the trial are sent out. Bear in mind that the Webwise discussion thread is in the main section of the BT forum and there are a lot more people there posting across a number of forums and subjects related to BT who are likley to see the information.