Quote:
Originally Posted by bluecar1
one of the important things we do not know is are the adverts server by the adserver or does the profiler insert a link to an external website for you to pull the advert
if it is external, we can block them, if they come from the profiler we can't
peter
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For the 2006/7 trials, they used js to call the ads off an external server.
Logically, they can only have one database for the ads which will either be called by the virtual site they host at the ISP or the actual site.
Either way, blocking the domain in the hosts file will prevent the display of ads.
There is one big problem with all ideas about blocking and boycotting advertisers. So much of the press I have read has talked about the top 4,000 brands being used for the various BT type profilers. We almost HAVE to buy them because that is all there is in the market place.
On the other hand, the other day in the supermarket - own brand ginger beer @44p, sprite/7up etc all around £1.45. A good £1 being paid for the non-supermarket side of the branding, which will include advertising costs. That, on its own, is a good enough reason to boycott all brands (at least the top 4k)
I for one don't want to pay more for branded goods just because their advertising budget is going up.
---------- Post added at 17:49 ---------- Previous post was at 17:47 ----------
Quote:
Originally Posted by pseudonym
One method of messing with Phorm's data that I think has a great deal of potential would be for a server side Phorm webwise UID exchange system.
If websites replaced the UID in the webwise cookie Phorm forges for their domain with one donated by another site with totally unrelated content and dontated your UID into a pool, your browsing of the site would polute someone else's profile, and similarily your profile would be poluted by other people's browsing and the website would benefit as Phorm adverts targeted on their content would be severed up to people who had never visited their site  |
If you exchange UIDs - the UID is still collecting data about global surfing habits. Better to have no phorm than just find ways of getting round it.