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Old 07-07-2008, 15:15   #11264
Rchivist
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by bluecar1 View Post
don't forget they are also working on a cookieless optout, could the delay be the fact they have dropped the cookie based opt-out due to to many issues(and poss legal probs) and trying to get the cookieless opt-out to work

just a thought

peter

that's the cookie free solution that requires access to the BT Wholesale equipment so they can sort users according to IP ranges - opted in get one set of IP's and not opted-in, get another IP range. BT Retail can't actually achieve this with the equipment under their control AFAIK. But it is the solution they have SAID officially they are looking for.

Originally it was going to be a cookie based trial, with the promise that they were looking at a cookie free solution for the final rollout (although there seemed little point in trialling a technology then changing it again - they already did that with PageSense when they allegedly broke the law in 2006/7). But the trial has been delayed so long, there is no knowing what they are up to now.

We can be HOPING that it is delayed because of legal fears, and other complications - corporate cold feet etc. - but it could be simply because they have been doing yet another massive retrofit (the sort of retrofit that 80/20 Thinking warned about in their interim PIA as being inevitable when you don't do your privacy planning well in advance). Maybe the trial when it occurs will actually be a cookie free opt-IN, but it will have required co-operation from BTWholesale which AFAIK is not actually allowed by the comms regulator for competitive reasons.

---------- Post added at 15:15 ---------- Previous post was at 15:12 ----------

Quote:
Originally Posted by bluecar1 View Post
the best way is an account level opt-in / out where opted out traffic takes a different rout out to the net bypassing all the phorm kit due to ip subnet (but this requires help from BTW who operate the RAS servers and issue IP's

BUT, what happens if the main account holder opts in, but a subaccount holder doesnot want there traffic going via the profiler even if they are opted out?

no win me thinks for BT

peter
That's one of the significant unanswered questions. (Henceforth known as SUQ's) So far BT have avoided that one by simply refusing to take any responsibility for it. Their take so far is that they have one account, and whatever happens with that account or any of the sub accounts, is the responsibility of the account holder. They have NOT answered any questions about the enforceability of a change in T&C's triggered by a minor or any other user of the account/subaccounts, who opts in to Webwise.

When they don't answer a question it means they haven't got an answer. If they had a legal watertight answer, they would give it - anthing to help propr up the share price!!! And then there is usually a further delay in the trial date. So - "keep asking them difficult questions" is my method!
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