Quote:
Originally Posted by isf
The value in connecting an advertiser with their target market is accuracy. When there's a sizable percentage of sites detecting phorm and sending them unrelated keywords it undermines their entire business model.
I thought I'd made it clear I wasn't talking about that specific piece of software? In fact, I didn't have a client side solution in mind at all.
If fuzzing were widespread, it would impact their bottom line because they could no longer deliver the relevance advertisers would be paying them for.
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One method of messing with Phorm's data that I think has a great deal of potential would be for a server side Phorm webwise UID exchange system.
If websites replaced the UID in the webwise cookie Phorm forges for their domain with one donated by another site with totally unrelated content and dontated your UID into a pool, your browsing of the site would polute someone else's profile, and similarily your profile would be poluted by other people's browsing and the website would benefit as Phorm adverts targeted on their content would be severed up to people who had never visited their site
