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Old 07-07-2008, 11:29   #11231
isf
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Join Date: Apr 2006
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by madslug View Post
The whole issue of 'fuzzing of Phorms data' has been discussed at length at badphorm. It has no more effect than fuzzing what Google, DoubleClick or any of the non-search engine tracking scripts have on you.
The value in connecting an advertiser with their target market is accuracy. When there's a sizable percentage of sites detecting phorm and sending them unrelated keywords it undermines their entire business model.

Quote:
antiphorm does nothing to protect your privacy and does nothing to stop Phorm from tracking you wherever you go.
I thought I'd made it clear I wasn't talking about that specific piece of software? In fact, I didn't have a client side solution in mind at all.
Quote:
It will not affect Phrom's bottom line because they will still be targeting you for those few pages covering subjects that you really visited.
If fuzzing were widespread, it would impact their bottom line because they could no longer deliver the relevance advertisers would be paying them for.
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