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Old 06-07-2008, 13:20   #11190
warescouse
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Join Date: Apr 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Privacy_Matters View Post
Great Quote!!!!

Guys, a member on badphorm made the following post:

http://www.badphorm.co.uk/e107_plugi...topic.php?7200

Check out the Quote:

Dr Arvind Narayanan Who un-anonymised Netflix.
"The behavioural profiles Phorm collects are exactly the type of data on which our techniques are most effective"


Following on from your revelation I noticed that Bruce Schneier, who was mentioned a few pages earlier in this thread, did a mention of a joint paper by the said mentioned.

http://www.wired.com/politics/securi...tymatters_1213

I found the comment "The moral is that it takes only a small named database for someone to pry the anonymity off a much larger anonymous database." quite an interesting point. In a nutshell, if I have not misunderstood, the gist it seems is that if you can extract some identifying data from say from a blog or from in fact anywhere, you can apply this to a larger anonymous database and quite possibly identify the individual and their habits from this. The algorithms apparently used are fairly robust.
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