Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 05-07-2008, 18:43   #11171
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by jelv View Post
The fact that the PIA has not been completed/published causes to me speculate on several possibilities.

I'm quite sure that Phorm originally intended to publish before the BT trials began. That it appears Phorm are not pressurising him to complete the full PIA could indicate that the trials are still some way off.

Given how Phorm selectively quoted from the interim PIA, if they've seen a draft and there was any scrap of comfort in it I'm sure they'd be pushing for completion so that they could selectively quote again (even if the full PIA never appeared publicly).

It could be that Simon has imposed a condition that if Phorm are to quote from it the full text must be published. If that's the case I'd bet any money that the PIA will never see the light of day.

It could be Simon has actually completed the PIA, but that it was so unfavourable the the client (Phorm) has instructed Simon to not reveal that it has been completed.

All in all, I cannot see any way in which the non-completion and publication of the full PIA is a good thing for Phorm. To that end I think we should keep reminding people that a full PIA was promised and it hasn't appeared. It is Phorm that should be asked where it is, not Simon - the business relationship between Simon and Phorm is a private matter for them alone.
The PIA has not yet been completed and it is one of the conditions that if it is quoted the entire document has to be made publicly available.

I communicate with Simon on a regular basis even though he is out of the country so I keep up to date on the PIA issue. The second anything changes I will make sure to let everyone know.

Alexander Hanff
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