Quote:
Originally Posted by warescouse
Using the reference contained within your quote, it would mean that using the current known implementation of WebWise a single broadband connection could be opting back in to WebWise over twice times the number of users of the connection per month. (If the opt out mechanism is not done at account level.).
This cookie method of opt-in / opt-out is obviously flawed IMHO.
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It would, but remember that the ISP in the USA using NebuAd (WOW) didn't even advise their customers it was happening and simply changed their terms and conditions to allow it to happen anyway.
The NAI and eTrust pdfs I linked to are quite disturbing to me. Briefly the NAI really seem to think that behavioural targetting is OK, it's quite safe, the consumers have control, the "market" should be self-regulated and that "educating the consumer" (whatever that means when they say it) is all they have to worry about. They are completely ignoring the consumers who don't like it.
Where on earth did BT-Phorm get the idea that most people would prefer personally targetted advertising when the eTrust report pdf is quite clear that 57% of their survey in the USA didn't like the idea of it?