Quote:
Originally Posted by Peter N
Compare the Virasb quote with this from the CEO of NebuAd.
" Google knows what they do on your site, but we know everywhere you go, the sites you stop at and ads you see"
These companies all seem to be cut from the same cloth. |
Following up from some information on the mediapost site I found some other interesting references I don't recall seeing here before although they date back to April.
http://www.clickz.com/showPage.html?page=3628943
Quote:
"TNS Global found that 57 percent of the people surveyed said they are not comfortable with advertisers using their browsing history to serve ads even when they believe their names and other personal information is not being revealed. Fifty-four percent said they delete their cookies at least twice monthly."
...snip...
""First of all TRUSTe is following this issue from a privacy perspective," said Hodge, noting TRUSTe works with "companies that represent the entire value chain" including advertisers, ad networks, publishers and portals."
...snip.. they forgot the 57% of consumers that don't like it ....
"Unfortunately, I don't have the silver bullet for it," she conceded. "But there are some good models out there taking place. It's definitely TRUSTe's position that all the companies benefitting from behavioral targeting need to be working together to make sure consumers feel like they understand more about what's happening."
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These two reports also - warning pdf links
http://www.networkadvertising.org/ne...nts_FTC_BT.pdf
http://www.ftc.gov/os/comments/behav...stecomment.pdf