Peter N

I was specifically referring to the introduction and full use of Webwise. The 2006/2007 trials are a separate matter and only relate to BT so any breaches there are down to that one specific ISP.

I don't mean to detract from the seriousness of those events but they are the one area of this issue that has gained a fair bit of air time and still not evoked any real response from the public or parliament. If anything it could work in Phorm's favour because there are a lot of people who won't see what the fuss is about because "nobody was hurt".

It's something that needs to be persued but even if BT are prosecuted for conducting those trials - it won't be Phorm because of their third-party relationship - that would not prevent Webwise or similar systems from being introduced now or in future.

To avoid preaching to the converted and get people to see the dangers you have to get them to worry about how it will affect them and with the Barbican meeting offering a brief but potential high-profile opportunity to get the message across we need to get them involved rather than simply informed.

Although the gathering is based around the BT shareholders' meeting you have to bear in mind that not all BT shareholders are BT broadband customer and the message has to be relevent to everyone who can possibly her it. If too much is made of BT's previous actions it practically invites people to feel that it doesn't concern them because they use a different provider. We need everyone regardless of their ISP to be aware of what's at risk in order to get the broadest possible support.

There's an old saying in sales - sell the benefits not the product. In this case that translates as telling people what will happen to them rather than what did happen to someone else otherwise we'll just be greeted with a wave of apathy.