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Old 03-07-2008, 22:25   #11075
bluecar1
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

more bad news from stateside

from http://www.theregister.co.uk/2008/07...s_with_nebuad/

it look like WoW is now the only US carrier still sticking to using nebuad

don't share any current or ex BT execs does it?

also states not it seems US congress are saying this technology need to be "OPT-IN" over there as well, oh dear, phorm always thought they could go opt-out stateside

peter

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We've also learned that Bresnan Communications - an ISP serving Colorado, Utah, Wyoming, and Montana - ran its own NebuAd tests last month. Spokesman Shawn Beqaj tells us that the company has no immediate plans to officially deploy the system - or similar systems - but it may do so in the future.

"We intended to do a trial and that's what we did," he said. "We're looking with great interest at discussions on this matter both in the regulatory sphere and in the public domain."

Meanwhile, a spokeswoman Embarq - another outfit that has tested NebuAd - tossed us this: "We do not have a contract with NebuAd, and we are not using online behavioral targeting tools."

Like Charter, Louisiana-based ISP CenturyTel froze its NebuAd plans in direct response to words from Congressman Ed Markey.

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---------- Post added at 22:25 ---------- Previous post was at 22:14 ----------

also look at http://www.mediapost.com/publication...&art_aid=85952

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Art Brodsky, Public Knowledge spokesman, says: "We have seen video of the NebuAd CEO saying, 'Google knows what they do on your site, but we know everywhere you go, the sites you stop at and ads you see.' The problem is there's no opt-in or opt-out to these types of services."

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sound familiar????

peter
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