Looking at HW's earlier link (
http://www.netimperative.com/news/20...t-all-bad-news)
Quote:
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Behavioural targeting has long been predicted to be the way of the future in the world of online advertising, it allows advertisers to deliver ads targeted to a user’s profile and offers them a more relevant online experience,
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There seems to a practical point being missed by "the world of online advertising" in their support for behavioural targeting. Had Phorm signed up 70% of UK broadband customers - where would this leave the rest of the UK online advertising industry?
There can only be one installation at the ISP(s) and if that is Phorm then unless you work for Phorm you will see nothing of the bright new future. Chances are, if Kent is right about the reduction in irrelevant (non-Phorm) advertising, you are more likely to be unemployed shortly.
Given Phorms unique position, the door is open for gathering a good deal of useful commercial (non-subscriber, competitor?) information while the wire-tap is up. How much more impressive will Phorm's presentation be when poaching XYZ's cleints if it is based on actual habits of 10 million subscribers. I know that if I had access to that information I would use it.
I think that if I were involved in online advertising right now I would be getting quite worried about my future.