Peter N

It might be interesting if it wasn't quite so rigged. There's no qustion there asking how many people hate adverts that are targetted or whether they feel strongly enough about untargetted adverts to give up their privacy to avoid them.

An advert for a CPU is targetted when it appears in a computer magazine but not when it appears in What Car. It doesn't need the Royal Mail to open my copy of MicroMart every week to work that out and I don't want to see adverts in What Car for the CPU that I was looking for last week.

If you ask people "Would you like less irrelevent junk mail through your door?" then I suspect that the answer would be a resounding "yes" but if you asked them "Do you want the postman to read your letters to find out what you are interested in so that he can chose which junk mail to put through your letter box?" then I think that most normal people would say "No thank you".

It's the same as being asked "Have you stopped beating your wife?". If you say "Yes" then you have admitted that you used to beat her and if you answer "No" then you are admitting that you still do. The question is rigged such that the only possible answers are proof of a preset and prejudiced supposition.

So Hammy,

Question 1> Would you like to receive less irrelevant junk mail through your door?

Question 2> Would you like the postman to open your letters to see what junk mail is best suited to your personal needs?

Question 3> Would you like less junk mail?

Question 4> Would you like the postman to open your letters?