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Old 03-07-2008, 12:30   #11002
Chris
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by HamsterWheel View Post
So 66% of people would click on more ads if they were targeted to their needs.
So a valuable service that Phorm would supply, certainly for the advertisers.
And 47% hate irrelevant ads.

Interesting.
Masterful misinformation, Hamster. The survey says 'see' ads, not 'click on'. And it didn't ask people anything about *how* a webpage might work out what ads are "relevant".

The problem with Phorm is not so much that it provides relevant advertising, it's about *how* it achieves that. And the survey quoted above has nothing at all to say on the subject of *how* Phorm gathers data.

Nice try at poisoning the well, though.
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