Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
I'm wondering if Phorm are pitching themselves for a voluntary takeover. I'll explain why that could be important momentarily.
They seem to be pushing the idea that there is some residual value in their intellectual property (if not their brand/track record) and their contracts with ISPs. And by implication, throwing themselves at Googles feet, to save their shirts.
Shares who cares?
I doubt anyone who did a technical due diligence on Phorm would come away with the idea that there was significant residual value in the technology. Particularly a firm the size of Google.
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