Re the article at
http://www.netimperative.com/news/20...t-all-bad-news
I did look hard to try and find some content in the article that was relevant to this thread and was worth discussing but couldn't find anything. This thread is not about "targetted advertising", but about the Webwise DPI Layer 7 interception of internet traffic and the illegal use of website content by Phorm and their partner (signed up/in bed with/vaguely interested/trying to hide in the corner but waiting to see how things turn out) ISP's. And the article has nothing new to say about those topics.
What is relevant to this thread is that Phorm are obviously making a further PR move. I think that is great - all the "true" information about Phorm is already well established in the public realm, so the more people read about Phorm, and Webwise and then hit the google button to investigate futher, the more visitors we will get to the relevant sites. Keep up the good work Kent.
Alex has been sitting on the top of the Google finance share page (982p) for Phorm for weeks now.
Wikipedia on Phorm is number 2 on my google search page for "phorm"
Entry number 3 is Register's phorm files
Even the REAL phorm from Sheffield makes the front page on google so people searching can see the nicked logo.
There are 10 entries on my google page, for "phorm" and the first one is phorm.com, 8 are very good links telling truth about Phorm, and one is the Sheffield "real" Phorm.
As for "Webwise" on Google the situation there is not quite so clear cut - mainly because of the pinching of an already established name with a substantial google presence (Webwise BBC etc) but even there the first page of Google on "Webwise" contains several links with truthful information.
So carry on Kent - you pay for the PR, you've got more borrowed money than we have, and get more people interested in Phorm, we little paranoid geeky anorak people will provide the content and volume for the Google links when they go searching. Great strategy. Would you like to sponsor the Barbican demonstration - you'll get some great publicity for the Phorm name?
I've always felt that Kent should be given as much PR rope as possible. He's only ever done one thing with it, and that has been to wind it round his own neck.
The money being spent by Kent on finding a new "digital agency" is the best money this campaign has ever got someone else to spend. More please...
Hint - for those with antiphorm web sites - do what you can to include plenty of google-friendly references to Webwise to try and improve that google page on Webwise. meta tags and body content that include the phrase - "webwise". (make sure you include plenty of body content references as well as putting "webwise" into the tags, otherwise google penalises you for keyword stuffing)