[Ravenheart]

Originally Posted by Peter N

Not really.

That piece was written by Simon Norris who owns and runs Nomensa and Periscopix which are both Digital Agencies. Now cast your mind back a few days and try to remember the story that Phorm were looking to boost their tarnished image by employing...

... a Digital Agency.

Do you see where this is going?

Hi Peter

The article with Phorm looking for a digital agency was this one

http://www.brandrepublic.com/News/82...igital-agency/

the article confirms that Webwise is purely an advertising platform

Phorm's business model, which involves partnering with broadband providers to gain access to consumer data before offering advertisers targeting opportunities, has come under close scrutiny from privacy campaigners.