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Old 02-07-2008, 17:48   #10890
isf
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Join Date: Apr 2006
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by JackSon View Post
I don't think a user-agent of Phorm is entirely of any relevance, as the Phorm/WebWise kit isn't actually making any connection with a website. It just intercepts the connection made between the end user and website (once all the 307 dance is completed and a communication is allowed to and back from the real website), so the only user-agent to be seen will be that of the user. Convenient for them, eh?

A theory of mine after my limited understanding of the reports I must add.
It's BT who are making the google comparison and mentioning robots.txt as an opt-out for site operators, the user won't be requesting that file. As previously noted, not every site has access to the document root. If Phorm can append themselves to the user agent string, this gives web masters the ability to opt-out in a way that stands BT's comparison with googlebot.

I also see max cookies per domain is now 50 in modern browsers and browsers will delete cookies when that limit is reached. How are Phorm proposing to handle that?
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