Quote:
Originally Posted by popper
are they grasping at straws now  or getting ready to do a bunk like all the other bubbles before it.
a digital ad targeting promotion firm, talking to 3rd party agency people, about how they promote the ad agency firms products.....
http://www.brandrepublic.com/News/82...igital-agency/
"Phorm seeks a digital agency
by Andrew McCormick Media Week 01-Jul-08
"..
The ad-targeting firm is now seeking an agency, initially working on a project basis, to promote its consumer-facing initiative Webwise -
...
Hugo Drayton, UK chief executive of Phorm, said....
"We've talked to a few hand- selected people," said Drayton. "We're not in a pitch situation, but we are sounding out a few agencies. We're thinking about how OIX and Webwise will develop after going live and about what marketing and promotion we can do." |
That report really made me smile
I suspect that Phorm have suddenly realised if they finally take the plunge and brave the legal retribution against Phorm's WebWise/illegal interception, the public outcry is going to get a lot worse. I think they may have previously thought; once it's in the system the noise would die down.
We know it wouldn't.
So many straws they seem to clutch. It's the equivalent of Software Engineers silver bullet syndrome. Let's fix and make it work better (or create a better illusion) it by throwing people at it. It doesn't work!
