are they grasping at straws now

or getting ready to do a bunk like all the other bubbles before it.
a digital ad targeting promotion firm, talking to 3rd party agency people, about how they promote the ad agency firms products.....
http://www.brandrepublic.com/News/82...igital-agency/
"Phorm seeks a digital agency
by
Andrew McCormick Media Week 01-Jul-08
"..
The ad-targeting firm is now seeking
an agency, initially working on a project basis,
to promote its consumer-facing initiative Webwise -
...
Hugo Drayton, UK chief executive of Phorm, said....
"We've talked to a few hand- selected people," said Drayton. "We're not in a pitch situation, but we are sounding out a few agencies. We're thinking about how OIX and Webwise will develop after going live and about what marketing and promotion we can do."