[Cogster]

Originally Posted by HamsterWheel

It will certainly help a lot, and of course Phorm's main help is for the ISPs to make a few quid to help them expand bandwidth.

As this happens, those ISPs who do not sign up for Phorm or Phorm-alikes will find they can no longer compete on price with BT etc.
So people will gradually become accepting of Phorm, and realise it isn't as nasty as some make out. Like it or not, the majority of people trust the likes of BT and Virgin (not sure about Carphone Wharehouse !) so once presented with the facts, and not some of the hysterical jibbering that the anti-Phormers are postulating, they will be happy with it.
Of course Phorm are walking a tightrope, but as long as they keep their balance they will be fine.

People trust BT? Where did you hear that?