Amusingly, after getting bounced around BT a bit, I managed to get an answer to my question about how it is that the privacy policy linked to from webwise.bt.com explicitly rules out profiling. My question was:
Quote:
Your privacy policy says:
``We do not use this information to:
identify individuals visiting our website; or
analyse your visits to any other websites (except that we do track
you if you go to websites carrying our banner, but we do not
identify personal details while we do this); or
track any Internet searches which you may make while on our website.''
However, webwise explicitly does analyse visits to other websites,
and explicitly does track Internet searches. How can it be
consistent with your privacy policy?
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I was expecting them to say that either the policy will be changed to accommodate Phorm, or that by administrative fiat what Phorm are proposing doesn't involve profiling. But what I actually got was more intriguing:
Quote:
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Webwise was only a trial from the 12th of March to the 16th April. BT Webwise was trialed to about 10,000 customers who would have been invited to participate into the service. Only if you chose to participate, would you receive the service
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I'm assuming that this is just bad briefing, and that the person who answered my question had in front of them details of one of the many abandoned trials. But I am in my darker moments tempted to whip off a letter to the ICO, asking for their comments on the trial that BT have carried out but which doesn't figure in the FoI response that they made...