Quote:
Originally Posted by Dephormation
Incidentally, it struck me this morning, Phorm might want to use the 'opted out' data to create aggregate statistics for advertisers (which might explain their reluctance to provide a real opt in model). For example, they might not create a personal profile, but they might accumulate aggregate data about Virgin Media subscribers opted in or not... and if it is truly opt in they can't do that.
And its one of the reasons it must be truly opt in, I don't want to be profiled as an individual or participate in group profiling either.
[nb; I've seen nothing to indicate this is the case, yet]
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[nb; I haven't seen anything to the contrary either, yet]
This may be another point to put directly to the ICO.