Quote:
Originally Posted by Dephormation
Incidentally, it struck me this morning, Phorm might want to use the 'opted out' data to create aggregate statistics for advertisers (which might explain their reluctance to provide a real opt in model). For example, they might not create a personal profile, but they might accumulate aggregate data about Virgin Media subscribers opted in or not... and if it is truly opt in they can't do that.
And its one of the reasons it must be truly opt in, I don't want to be profiled as an individual or participate in group profiling either.
[nb; I've seen nothing to indicate this is the case, yet]
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my thoughts exactly, what wonderful data, 100 most common search keywords in google etc
10 most popular holiday destinations etc
top ten cars etc
this is why they want to profile opted out data, as well as the fact it is more difficult for them to do a bypass of the profiler except on an account level opt-out, you can see k*nt crying at the thought of losing at tha PII
peter