Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Dephormation · 30-06-2008, 16:50

Incidentally, it struck me this morning, Phorm might want to use the 'opted out' data to create aggregate statistics for advertisers (which might explain their reluctance to provide a real opt in model). For example, they might not create a personal profile, but they might accumulate aggregate data about Virgin Media subscribers opted in or not... and if it is truly opt in they can't do that.

And its one of the reasons it must be truly opt in, I don't want to be profiled as an individual or participate in group profiling either.

[nb; I've seen nothing to indicate this is the case, yet]

30-06-2008, 16:50	#10551
Dephormation Inactive Join Date: Apr 2008 Location: Bristol Services: Aquiss.net and loving it. No more Virgin Media, no more Virgin Phone, no more Virgin Mobile. Posts: 629	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Incidentally, it struck me this morning, Phorm might want to use the 'opted out' data to create aggregate statistics for advertisers (which might explain their reluctance to provide a real opt in model). For example, they might not create a personal profile, but they might accumulate aggregate data about Virgin Media subscribers opted in or not... and if it is truly opt in they can't do that. And its one of the reasons it must be truly opt in, I don't want to be profiled as an individual or participate in group profiling either. [nb; I've seen nothing to indicate this is the case, yet]