Quote:
Originally Posted by icsys
The Phorm webwise technology assigns each user a unique identifier (UID) Thus phorm processes PII as it falls foul of the following:
Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data.
Article 2 Definitions
For the purposes of this Directive:
(a) 'personal data' shall mean any information relating to an identified or identifiable natural person ('data subject'); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity; |
Even Phorm refer to it as a user identifier. What could be more personal? Its more personal than your phone number, your IP address, your home address. Its on a par with a social security number.