Quote:
Originally Posted by Raistlin
In order for it to be 'personally identifying' the information would need to make it possible to directly identify an individual.
As many people in the UK could have the name 'Mercedes' the name on its own would not be classed as personaly identifiable.
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The Phorm webwise technology assigns each user a unique identifier (UID) Thus phorm processes PII as it falls foul of the following:
Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data.
Article 2 Definitions
For the purposes of this Directive:
(a) 'personal data' shall mean any information relating to an identified or identifiable natural person ('data subject');
an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;