[Florence]

Originally Posted by Dephormation

Just received a wallet full of documents from ICO, too many to upload at present.

Summary of info is here

http://www.badphorm.co.uk/e107_plugi...topic.php?6937

There's some significant revelations. I'm still reading through it.

A hypethetical reason why ICO is doing nothing clue might have been mentioned on ISPreview in the reply from Phorm to Alex's interview.

3. Misrepresentation of Phorm by using our broadly worded ICO Registration document to suggest the company’s advertising and anti phishing system stores personally identifiable information.

Phorm: Phorm’s advertising and anti-phishing system does not store any personally identifiable information – a fact verified by independent experts including Richard Clayton, 80/20 Thinking and Ernst & Young. We simply show relevant ads to users on an anonymous basis based on predefined advertising channels triggered as a result of their Internet browsing.

Separately, we have registered with the ICO as there is data that all companies handle in order to manage their businesses from marketing enquiries to employee performance reviews. This is entirely unrelated to the operation of the advertising and anti phishing system.

Not only is the Phorm technology a ground breaking step forward in online privacy but it has the potential to radically improve the Internet. It addresses the two biggest concerns users have about the Internet by reducing the amount of irrelevant advertising that people will see and will give them a safer Internet experience with its always on anti phishing protection.

With our technology small websites and ISPs will, for the first time, get a slice of the billions spent on Internet advertising. Last year just 50 US websites got 91% of all the all online advertising revenues while the average user in Japan is connecting to the Internet at speeds 10 times faster than in the UK. The Phorm system will help redistribute advertising money more widely so that Internet users will benefit from a greater diversity of content and from increased investment in better services.

I have made the important part in bold and italics I also quoted everything so noone from phorm could say I took it out of context an misquoted them which they are the best for doing.