Quote:
Originally Posted by popper
|
Thank you for drawing my attention to this Mark hadn't said anything in the mods forum but he will konw I have seen it now when he comes online in the morning anyone wishing to add their views as amember of the public can do.
I have started a thjread to reply to Phorm since with articles there is no way to reply maybe we should all request the right to reply to phorm.
Sorry before this starts as this is going to be a long post.
Quote:
Recently Alexander Hanff was interviewed by Mark.J this can be read http://www.ispreview.co.uk/articles/08phorm
Below is Phorms response to this I am going to post my views lets see what you all think.
Quote:
1. Claims that Phorm sell information to the highest bidder.
Phorm: This is simply not true. The Phorm advertising and anti phishing system does not store any personally identifiable information nor store any browsing histories so there is no personal data to share or sell. In fact, academic Richard Clayton supports our privacy claims stating that:
“Phorm argue, with some justification, that their system does not permit them to identify individuals and that they meet and exceed all necessary Data Protection regulations — producing a system that is superior to other advertising platforms that profile Internet users.”
|
When anyone visits a server the server logs the IP number so anyone with a mind can access these logs and match them to the UID that you place on the computer.
Phorm use cookies and by nature this method is insecure and open to abuse infact Phorm abuses cookies by placing forged cookies on peoples computers.
Quote:
2. Misrepresentation of Phorm’s plans for user consent once its advertising and anti phishing system is fully deployed in the UK.
Phorm: Once we deploy our system in the UK, participation will always be a choice and we look forward to demonstrating how we will exceed existing industry standards for valid informed user consent. Users will always be given a transparent choice of using the service.
|
Only problem with this is transparent by the leaked trials information means stealth something we distrust the Phorm management due to previous rootkits.
As for valid user consent unless you actually say exactly what you plan to do you will never have a genuine informed consent from users. To sell this as anti phishing is not getting informed consent that is the smoke screen to get consent.
Quote:
3. Misrepresentation of Phorm by using our broadly worded ICO Registration document to suggest the company’s advertising and anti phishing system stores personally identifiable information.
Phorm: Phorm’s advertising and anti-phishing system does not store any personally identifiable information – a fact verified by independent experts including Richard Clayton, 80/20 Thinking and Ernst & Young. We simply show relevant ads to users on an anonymous basis based on predefined advertising channels triggered as a result of their Internet browsing.
|
Start with ICO they have not officially given consent only said maybe! I have emails from Simon Watkin which says this, also they saw no evidance from any legal documents. Didn't have anyone check out what Phorm does just listened/read the Pr sell talk.
Richard Clayton the PIA still hasn't been released as far as we know but even if it is it is so far out of date that it will be wrong. Phorm had a public meeting which Simon from 80/20 organised they had professionals videoing this which was supposed to be on-line unedited this is still somewhere in phorm offices still not released.
Earnest & Young there is a lot about the internet by them read this also they tested against US laws strange how in America the similar company to Phorm has been stopped from continuing its roll-out.
Quote:
|
Separately, we have registered with the ICO as there is data that all companies handle in order to manage their businesses from marketing enquiries to employee performance reviews. This is entirely unrelated to the operation of the advertising and anti phishing system.
|
Personally if I was in employment i wouldn't wish to have a company with your murky past knowing anything about me in work. Is this some sort of we will do this on the cheap you get phorm rolled out in UK.
Has the Government sold the public out for 30 pieces of gold?
Quote:
|
Not only is the Phorm technology a ground breaking step forward in online privacy but it has the potential to radically improve the Internet. It addresses the two biggest concerns users have about the Internet by reducing the amount of irrelevant advertising that people will see and will give them a safer Internet experience with its always on anti phishing protection.
|
In real life what Phorm plan to do would be classed as stalking and is illegal. To move onto the phishing this makes me laugh since you host servers at a company that is in the top 10 phishing hosting website companies in the world. That put on one wide all browsers also have phishing protection, google also has this even email clients have the ability to warn you if an email is suspect all without giving up your privacy, having your connection hijacked then redirected 4 times before you arrive at the wanted website.
In real life what Phorm plan to do would be classed as stalking and is illegal.
Quote:
|
With our technology small websites and ISPs will, for the first time, get a slice of the billions spent on Internet advertising. Last year just 50 US websites got 91% of all the all online advertising revenues while the average user in Japan is connecting to the Internet at speeds 10 times faster than in the UK. The Phorm system will help redistribute advertising money more widely so that Internet users will benefit from a greater diversity of content and from increased investment in better services.
|
Did Japan use the customers clicks to raise money to build their network or just good management reinvesting a percentage of the profits back into the network.
Small websites would lose out if phorm harvests keywords from them then directs the visitor to other competitors.
How many websites had their copyright violated to give profits to 50?
|
posted
http://www.ispreview.co.uk/talk/show...519#post203519