The full speech given by Meglena Kuneva, European Consumer Commissioner, can be read here...
http://europa.eu/rapid/pressReleases...guiLanguage=en (Scroll down the page)
HTML, PDF and downloadable DOC
Worthy of emphasis are the following paragraphs...
"There is current legislation being drafted addressing tracking issues both under the telecommunications package and in the RFID communication. New challenges will come, notably in the context of e-health, social web profiles, and biometric technology."
"It is therefore extremely important that we address the issues in a cross cutting way and that we do it on time. Retrofitting business models that develop on wrong basis is difficult. So the time is really now. Now is the time to strike a balance that allows us to capture the benefit of commercial use of data whilst addressing the concerns related to tracking and privacy."
"Trust is the currency of the on-line world. I want that in the heated debates surrounding privacy, the voice of the consumers is clearly heard. For that reason, I want to step up our work to develop core consumer principles that feed into policy across sectors and technologies delivering a more consistent approach the conditions surrounding tracking and profiling. "
As has been done with Charter and NebuAd in the states... Now is the time for the ICO, Home Office or the EU commission to instruct BT and phorm, or any other ISP/company considering similar user profiling programs, to suspend any trials or implementation while these important privacy concerns can be properly addressed.