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Old 24-06-2008, 21:41   #10083
Kursk
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by tarka View Post
the most successful advert any of the ISP's could use right now is...

"We don't and will NEVER intercept and analyse your browsing behaviour for ANY purpose"

That would attract a fair few "punters" I reckon.
I used to think that but perhaps a more cunning plan is that VM will wait to see what happens with BT; if BT get away with running trials and subsequently get their dreamed of marketing revenue (off our backs), VM can jump on the bandwagon then.

If the fallguy BT plans go awry, VM can decide to stay away from Phorm and benefit from any likely migration claiming they never were really interested in the first place. It's BT who are taking the flak at the moment. VM are keeping their powder dry and gobs will stay firmly shut for now I reckon.

It's risky though. Upsetting customers on this scale isn't a good strategy.
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