Quote:
Originally Posted by bluecar1
<snip>
It is the age old marketing / research classic of ask the right (preloaded) question to get the answer you want
I.E. would you want the adverts you see appear to be more relevant (most will answer yes)
as opposed to
would you mind all of your browsing interecepted, analysed and your privacy invaded to provide more relevant adverts (most will answer NO)
without knowing the exact question and information provided (very little if leaks are to be believed) we can't say how much spin both the HO and phorm have put on the Q & A
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A perfect example, as explained by the ultimate Master of these matters, the superb
Sir Humphrey Appleby from
Yes Minister.
Quote:
Sir Humphrey tries to teach Bernard about the worthlessness of polls, telling him to imagine he'll be interviewed:
"Mr. Woolley, are you worried about the number of young people without jobs?"
Bernard: "Yes."
Sir Humphrey: "Are you worried about the rise in crime among teenagers?"
Bernard: "Yes."
Sir Humphrey: "Do you think there is a lack of discipline in our Comprehensive schools?"
Bernard: "Yes!"
Sir Humphrey: "Do you think young people welcome some authority and leadership in their lives?"
Bernard: "Yes."
Sir Humphrey: "Do you think they respond to a challenge?"
Bernard: "Yes."
Sir Humphrey: "Would you be in favour of reintroducing National Service?"
Bernard: "Oh...well, I suppose I might be."
Sir Humphrey: "Yes or No?"
Bernard: "Yes."
Sir Humphrey: "Of course you would, Bernard. After all you're told you can't say no to that. So they don't mention the first five questions and they publish the last one."
[...] So, alternatively, the young lady can get the opposite result."
Bernard: "How?"
Sir Humphrey: "Mr. Woolley, are you worried about the danger of war?"
Bernard: "Yes."
Sir Humphrey: "Are you worried about the growth of armaments?"
Bernard: "Yes."
Sir Humphrey: "Do you think there is a danger in giving young people guns and teaching them how to kill?"
Bernard: "Yes."
Sir Humphrey: "Do you think it is wrong to force people to take up arms against their will?"
Bernard: "Yes."
Sir Humphrey: "Would you oppose the reintroduction of National Service?"
Bernard: "Yes."
Sir Humphrey: "There you are. You see, Bernard, the perfect balanced sample."
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This is how BT will get their 10,000 trialists.
OB