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but in business lots of ideas get discussed and not all of them are implemented
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Indeed, and sometimes goes further than that. In 2005/6 ntl were going to put everyone on the same broadband speed and charge for data usage instead. Staff got issued with Internal product books that said for ALL the broadband speeds "10Mb coming soon", they all had training on the usage tracker that was going to be introduced and a provisional date was briefed.
Never happened