They're not lying, the PR people don't know what's coming in the future.
Neil Berkett told City analysts that anti piracy measures would be brought in next year. He mentions it in one of the webcasts. Either the last Merryl Lynch one or Lehman Brothers one available from here:
http://investors.virginmedia.com/pho...onsVirginMedia
You may be asked to register to listen to the webcasts, just use any name and email address.
If I have time tommorow, I'll endure going through each one of them again and I'll post at exactly what time point in the webcast he mentions it.