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Originally Posted by AlexanderHanff
Ooo page 666
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You just beat me to it.
Anyways, looks like more Phorm PR FUD here:
http://www.netimperative.com/news/20...d-system-phorm.
I'm particularly interested in the last paragraph:
Quote:
The privacy implications of the service have been investigated by two independent parties - 80/20 Thinking, a consultancy which advises companies on privacy issues, and Ernst &Young, the financial services firm, Phorm said.
Both found that none of the information collected about consumers made them personally identifiable.
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We all know that anything E&Y say is carp, but can anyone remember Simon saying anything of the sort?
OB
Edit: Just re-read this bit:
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Once the advertiser's criteria are satisfied, the advert is served and the details of that person's path across the internet are deleted.
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What a whopping porky, that is.