Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

JackSon · 23-06-2008, 18:18

Ah you see though, how does Phrom see if you are opted out? By doing the very thing is is determining consent for. This is a classic chicken and egg problem.

The clearest analogy is sealing an envelope and having a message inside saying "I do not give consent for Mr Postman to open and read this" and of course the Postman will only know your consent status by opening and reading the letter. Too late.

My persoanl opionin on Phorm's opt-out is that it should be rebranded just a little, to 'you can opt-out of the adverts'. The DPI data interception of your entire traffic will still take palce.

23-06-2008, 18:18	#9940
JackSon Inactive Join Date: Mar 2005 Age: 44 Services: Freeview, BT Ultrafast Fibre 2 Posts: 330	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Ah you see though, how does Phrom see if you are opted out? By doing the very thing is is determining consent for. This is a classic chicken and egg problem. The clearest analogy is sealing an envelope and having a message inside saying "I do not give consent for Mr Postman to open and read this" and of course the Postman will only know your consent status by opening and reading the letter. Too late. My persoanl opionin on Phorm's opt-out is that it should be rebranded just a little, to 'you can opt-out of the adverts'. The DPI data interception of your entire traffic will still take palce.