Good points. Ah well, probably best that we keep our eye on the ball (phOrm)
EDIT: The visual impact of the suggested
placards could be improved imho. They are too 'wordy' and may turn off the average punter. The theme needs to be more instantly recognisable and a prompt for curiosity. How about a black placard, one word in bold white: ISPy ? It has a street cred appeal and we'll be selling T shirts like this soon
