Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 21-06-2008, 17:50

http://www.webmasterworld.com/search...rs/3679120.htm
"PRincrediBILL
CHere's an emerging story that should concern webmasters and cause the alarms to sound IMO.

When I went to check on the status of Project Rialto today, which runs the PRCrawler, their site proclaimed they are now emerging as Kindsight.

Kindsight is a value-added services provider specializing in network-based security solutions for residential internet use. We deliver an always-on, always-up-to-date security service embedded in internet service providers’ networks to address what we call the “flawed malware defense cycle”.

Sounds good, right?
So why do they crawl?
OK, I won't keep you in suspense, it appears they crawl to "data mine" to find out what your site is about so they can target ads to your, um their, customers!

The Kindsight service, as with other free on-line applications such as search engines and map functions, is funded through an advertising mechanism but without the use of cookies, pop-ups or spam. Instead, we deliver ads on sites that are of interest to the subscriber base.

If they don't use pop-ups, how exactly are they going to show their customers ads?
....
...
"rawler Emerges From Stealth Mode as Kindsight
ISPs to insert their own ads under guise of security software?

21-06-2008, 17:50	#9782
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] http://www.webmasterworld.com/search...rs/3679120.htm "PRincrediBILL CHere's an emerging story that should concern webmasters and cause the alarms to sound IMO. When I went to check on the status of Project Rialto today, which runs the PRCrawler, their site proclaimed they are now emerging as Kindsight. Kindsight is a value-added services provider specializing in network-based security solutions for residential internet use. We deliver an always-on, always-up-to-date security service embedded in internet service providers’ networks to address what we call the “flawed malware defense cycle”. Sounds good, right? So why do they crawl? OK, I won't keep you in suspense, it appears they crawl to "data mine" to find out what your site is about so they can target ads to your, um their, customers! The Kindsight service, as with other free on-line applications such as search engines and map functions, is funded through an advertising mechanism but without the use of cookies, pop-ups or spam. Instead, we deliver ads on sites that are of interest to the subscriber base. If they don't use pop-ups, how exactly are they going to show their customers ads? .... ... "rawler Emerges From Stealth Mode as Kindsight ISPs to insert their own ads under guise of security software?