Hey Guys
Another Legal issue unearthed (Thanks VM News Groups Members):
http://www.opsi.gov.uk/si/si2008/uks..._en_2#pt2-l1g3
5.â€â€(1) A commercial practice is a misleading action if it satisfies the conditions in either paragraph (2) or paragraph (3).
(2) A commercial practice satisfies the conditions of this paragraphâ€â€
(a) if it contains false information and is therefore untruthful in relation to any of the matters in paragraph (4) or if it or its overall presentation in any way deceives or is likely to deceive the average consumer in relation to any of the matters in that paragraph, even if the information is factually correct; and
(b) it causes or is likely to cause the average consumer to take a transactional decision he would not have taken otherwise.
Extract from the The Consumer Protection from Unfair Trading Regulations 2008, as available at
www.opsi.gov.org
I haven't looked any further - so knock yerselves out lads and ladies