Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 20-06-2008, 17:48

"Okay, P2P doesn't help, so why not look at billing users by the gB upload. Come up with some fair pricing and the market will judge.

Competition inevitably means that some ISPs who haven't guessed the market will go bust. Boo hoo - welcome to capitalism."

again, thats clear and long term Bad business practice that THEY need to sort out PDQ.

there have existed for a very long time now, cacheing P2p U1 servers that can be placed inside the Internal Networks of all the ISPs and Co-Location sites around the world.

that one off, single small investment can bring this growing P2p traffic to virtually zero cost in external traffic, a few extra costs mid term on the ballance sheet perhaps, but the Long term savings are only going to vastly improve their long term bottom line...and the bankers etc will like that.

they can also spend a microscopic amount of money compared to the long term External Bandwidth cost savings they will make, by paying a few Professional coders to contribute to the free P2p/Torrent codebase, so as to do "best effort" to keep 80% + of this traffic inside the Internal network and Peered Co-Location sites.

finally by far the largest saving long term, and far more benefitial all round, including the end users, is to turn Multicasting ON to each and every single end users PCs and help code up all the current P2p/torrent, Video streaming services and codebases to make use of that mass bandwidth Multcasting, in "Near On Demand" type wrappers....etc.

mega savings to be had there , if they showed some initative and inovation,
hell Multicasting already exists in every single ISP router and related kit TODAY,so doesnt cost anything substantial to turn it ON, Infact they go out of their way to turn it OFF (its already in there and powered up), Madness...
check out the old "MBONE" for real old innovation todays ISP and software devs have forgotten about.
http://search.virginmedia.com/result...=t9&q=MBONE&cr=

but as you say thats not really related to the Phorm threat, just showing yet more clear and long term Bad business practice that THEY need to sort out.

just one more "Bad Business Practice" from most of the worlds largest ISPs to add to the ever growing list.

20-06-2008, 17:48	#9685
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] "Okay, P2P doesn't help, so why not look at billing users by the gB upload. Come up with some fair pricing and the market will judge. Competition inevitably means that some ISPs who haven't guessed the market will go bust. Boo hoo - welcome to capitalism." again, thats clear and long term Bad business practice that THEY need to sort out PDQ. there have existed for a very long time now, cacheing P2p U1 servers that can be placed inside the Internal Networks of all the ISPs and Co-Location sites around the world. that one off, single small investment can bring this growing P2p traffic to virtually zero cost in external traffic, a few extra costs mid term on the ballance sheet perhaps, but the Long term savings are only going to vastly improve their long term bottom line...and the bankers etc will like that. they can also spend a microscopic amount of money compared to the long term External Bandwidth cost savings they will make, by paying a few Professional coders to contribute to the free P2p/Torrent codebase, so as to do "best effort" to keep 80% + of this traffic inside the Internal network and Peered Co-Location sites. finally by far the largest saving long term, and far more benefitial all round, including the end users, is to turn Multicasting ON to each and every single end users PCs and help code up all the current P2p/torrent, Video streaming services and codebases to make use of that mass bandwidth Multcasting, in "Near On Demand" type wrappers....etc. mega savings to be had there , if they showed some initative and inovation, hell Multicasting already exists in every single ISP router and related kit TODAY,so doesnt cost anything substantial to turn it ON, Infact they go out of their way to turn it OFF (its already in there and powered up), Madness... check out the old "MBONE" for real old innovation todays ISP and software devs have forgotten about. http://search.virginmedia.com/result...=t9&q=MBONE&cr= but as you say thats not really related to the Phorm threat, just showing yet more clear and long term Bad business practice that THEY need to sort out. just one more "Bad Business Practice" from most of the worlds largest ISPs to add to the ever growing list.