[dav]

At what point, I wonder, would the advocates of Phorm say, "OK, that's a bit too far"?

For the sake of argument, let us assume that function creep does occur and that Webwise morphs into something that decides, based on your profile, not only the ads you see, but the content of the pages and also starts firing off targeted emails etc.

Where do you draw the line? Is it only acceptable in its current form, or are you willing to give it more access. When you get an email about a month before your childs birthday along the lines of, "Why not buy little Timmy one of those computer games he's interested in, particularly X or Y", is that the time you start to think it's gone a bit beyond its initial scope and what we were all promised?