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Old 20-06-2008, 16:29   #9671
Phormic Acid
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Join Date: Mar 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by HamsterWheel View Post
They do, which just goes to show there is a bandwidth problem that needs the ISPs to commit billions of pounds to replace the networks.
Today, there may be. I’m sure, in ten years’ time, we’ll look back and wonder what all the fuss was about. The introduction of large-scale video services is currently outpacing improvements in ISPs’ network hardware. The networks will catch up. The suggested income per subscriber per month isn’t that high – nowhere near enough to make much of a dent in new infrastructure costs. When the hardware has caught up, we’ll still be left with ISP-level behavioural targeting. Only, just as every other technology will have moved on, so will behavioural targeting. We won’t be stuck with Phorm, but son of Phorm – something far, far more intrusive than what’s initially planned and possibly even more intrusive than you’re currently able to imagine.
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