Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

rryles · 20-06-2008, 16:21

The figures don't seem to add up though. The revenue that an ISP can expect from implementing phorm is a tiny proportion of what they get from subscriptions. They'd be better off just charging their customers a little more.

Personally I'm already paying a premium for my connection because I value the quality of service I get. I'm with Zen if you where wondering.

Edit: Ã‚Â£85M / 4M Bt Retail customers = Ã‚Â£21 per customer per year - that's less than Ã‚Â£1.80 a month. This is based on an optimistic revenue estimate too.

20-06-2008, 16:21	#9664
rryles Inactive Join Date: May 2008 Posts: 147	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] The figures don't seem to add up though. The revenue that an ISP can expect from implementing phorm is a tiny proportion of what they get from subscriptions. They'd be better off just charging their customers a little more. Personally I'm already paying a premium for my connection because I value the quality of service I get. I'm with Zen if you where wondering. Edit: Ã‚Â£85M / 4M Bt Retail customers = Ã‚Â£21 per customer per year - that's less than Ã‚Â£1.80 a month. This is based on an optimistic revenue estimate too.