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Originally Posted by vicz
Wow the more you look at these two companies (phorm, NebuAd) the more alike they are: background, products, business model, PR spin - genuine evil twins!
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Nebuad looks to be by far the "superior" system if you want accurate targetting information.
http://en.wikipedia.org/wiki/NebuAd
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Nebuad uses data such as Web search terms, page views, page and ad clicks, time spent on specific sites, zip code, browser info and connection speed to categorise its user's interests.[16] Bob Dykes, NebuAd CEO claims "We have 800 [consumer interest segments] today and we're expanding that to multiple thousands".[17]
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It is also live in the US while phorm is still in its trial stages.
If Phorm want to compete I think they'll have to improve the amount of detail they collect.