Bob Dykes was previously on the staff of the Gator Corporation. There's some more about NebuAd in this item.
http://www.dslreports.com/shownews/E...-Service-93375
Lots about Gator, since also called Claria and Gain here
http://www.alanluber.com/pcfearfacto...agatorpage.htm
Gator has/had a long history of install spyware, serving advertising and datamining. They sued a spyware removal website for publishing the removal procedure and forced them to republish an "approved" removal method.
http://www.dslreports.com/shownews/34679
In 2005 Microsoft was found to be considering purchasing the Gator corporation but withdrew.
http://www.benedelman.org/news/063005-1.html
Ben Edelman is a respected researcher on spyware.
http://www.benedelman.org/news/112904-1.html
This is relevant. Apologies for so many links. Both NebuAd and Phorm have long histories and experience in spyware, adware and some of the most offensive installation tactics used.
Can't these people get real jobs like the rest of us?